Summary
Many top executives, including CEOs and CFOs and the boards to whom they answer, don’t fully appreciate the value of marketing and often view it only as a source of leads, publisher of press releases, and provider of presentation support. As B2B CMOs look to invest in people, process, and technology to drive growth, CEOs and the rest of the C-suite are going to ask what return they’ll get on that investment. This report outlines a strategy and tools that you can use to successfully secure funding for your vision of marketing transformation.
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