Artificial Intelligence Market Insights, 2023

May 18th, 2023

With contributors:

Aaron Katz , Rowan Curran , Evan Megan , Jen Barton

Organizations everywhere apply AI technologies to numerous use cases across the enterprise. Strategies for implementation include building applications from scratch to buying pre-packaged AI. Firms are also increasing investment in a variety of different AI/ML technologies but are still cautious of AI’s trust-related challenges. This report reviews Forrester data on AI/ML technologies and the state of AI/ML adoption and use.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.