Summary
By 2019, marketing leaders advertising with social media — excluding mobile messaging apps — in Australia, China, India, Japan, and South Korea will grow their investment at a 21.6% compound annual growth rate (CAGR) to $5.8 billion. While the pace of growth is higher than in the US market, these five countries' overall social ad spending will still be less than half of that in the US. This report outlines growth trends for the five markets in Asia Pacific and the different factors contributing to shape social media advertising spending up to 2019.
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