Best Practice Report

Assemble Cross-Functional Teams To Achieve Digital Success

Insights From Different Companies On How Multirole Teams Can Drive Digital Business Initiatives And Transformation

January 27th, 2017
With contributors:
Stephen Powers , Anjali Yakkundi , Kurt Bittner , Mike Chirokas


As firms strive for digital business transformation, many executives look to cross-functional teams to deliver better, faster results in their digital efforts. Clarity — of purpose, leadership, and timing — is crucial to digital success through cross-functional teams. This report outlines seven lessons for eBusiness and channel strategy professionals, gleaned from interviews with executives who have assembled and run cross-functional teams to achieve digital business success.

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