Maturity Assessment

Assess Your Marketing Plan Maturity

September 19th, 2024
Craig Moore, VP, Principal Analyst
Craig Moore VP, Principal Analyst
With contributors:
Matthew Selheimer , Laura Cross , Rani Salehi , Aidan Doyle , Kate Pierpont

Summary

The Forrester Marketing Plan Maturity Assessment helps B2B marketing leaders to establish a planning competency baseline and identify specific capabilities to strengthen in their organization as they develop their marketing planning and budgeting prowess. This assessment comprises 20 questions and takes approximately 15 minutes to complete. After you complete this assessment, we will provide you with an overall score that defines your B2B marketing planning and budgeting maturity as well as individual competency scores.

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