Best Practice Report

Assessing Content Quality: How To Perform A Qualitative Audit

November 9th, 2020
Lisa Gately, Principal Analyst
Lisa Gately Principal Analyst

Summary

A content audit helps a B2B organization understand the current state of its content, while informing improvements and future planning. Many organizations fail to conduct a full qualitative audit because of the time commitment and human judgment required to analyze content quality and effectiveness. A standard approach with clear audit criteria and ratings helps teams divide and conquer on their quest to improve content quality. In this report, we introduce the Forrester Qualitative Content Audit Framework, which provides a practical, objective approach for multiple stakeholders to review content quality and take specific actions based on the findings.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.