Assessing Your Product Investment Decision-Making Process

July 16th, 2024

With contributors:

Amy Hayes , Kaitlyn Coalson , Drew Zalucky

Summary

One of the most challenging activities for product management — and organizations — is prioritizing where investment dollars are focused. With the complexity of customer needs and market dynamics and increased competitive pressure, Forrester recommends a comprehensive and clear investment decision-making process, led by the product management leader. A best-in-class process includes agreed-upon criteria and an empowered cross-functional team. An assessment of an organization’s product investment decision-making process is the first step toward evolving to a best-practice approach. In this report, we detail how to assess your investment decision-making process.

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