Decision Tool

Assessing The Product Investment Decision-Making Process

June 6th, 2018
Sam Somashekar, null
Sam Somashekar
With contributors:


A healthy product investment decision-making process includes agreed-upon criteria and a cross-functional team of decision-makers. Forrester benchmark data indicates that organizations that meet revenue goals often have a clear process with established criteria for decision-making. An assessment of an organization’s product investment decision-making process is the first step toward evolving to a best-in-class approach. In this report, we explain how to use the Product Investment Decision-Making Process Assessment to periodically review the current state of an organization’s decision-making process and identify areas for improvement.

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