Model Overview Report

Assessing Your B2B Content Strategy And Operations

Introducing The Forrester Content Engine Maturity Model

September 9th, 2022
Phyllis Davidson, VP, Principal Analyst
Phyllis Davidson VP, Principal Analyst
With contributors:
Lisa Gately , Kathleen Pierce , Steven Casey , Pippin Evarts , Drew Zalucky

Summary

B2B leaders know that growing their businesses requires optimizing customer experience, much of which is fueled by content. The highest-performing content engines deliver superior content quality, scale, efficiency, utilization, and impact. However, fewer than 35% of organizations consider themselves advanced in every phase of the content lifecycle. Organizations can use the Forrester Content Engine Maturity Model to prioritize and address the complexities of content lifecycle management and deliver the best possible experience while maximizing efficiency and performance.

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