Best Practice Report

Attacking The Competition: Winning Strategies

January 1st, 2018

Summary

The B2B world employs competitive marketing programs to drive growth and retention; Forrester categorizes these programs as intended to either “attack” or “defend.” In this report, we discuss the popular attack programs that B2B organizations deploy and outline how to successfully launch an attack to gain competitive advantage.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.