Best Practice Report

Attacking The Competition: Winning Strategies

January 1st, 2018
Lisa Singer, VP, Research Director
Lisa Singer VP, Research Director

Summary

The B2B world employs competitive marketing programs to drive growth and retention; Forrester categorizes these programs as intended to either “attack” or “defend.” In this report, we discuss the popular attack programs that B2B organizations deploy and outline how to successfully launch an attack to gain competitive advantage.

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