Best Practice Report

Attracting Sales Talent: Demonstrative Interviews

January 1st, 2018


Traditional interviewing assesses knowledge of processes and subjects, but good answers can easily be learned. Demonstrative interviewing provides a simulation platform that evaluates sales skills and results in better and more consistent hiring decisions. Role-play scenarios, assessment criteria, and interview logistics must be carefully planned and consistently executed.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.