Best Practice Report

Audience Planning For Emerging Companies

November 4th, 2019
Barbie Mattie, null
Barbie Mattie


Audience planning is an essential exercise for an emerging company’s leadership team that establishes where to focus marketing efforts and ensures that what gets executed achieves the intended business objectives and goals. Audience planning leverages data that is key to understanding how to reach the target audience, engage with customers, and enable direct and indirect sales. In this report, we describe 11 sets of activities and deliverables required for effective audience planning that informs sales plans and execution.

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