Summary
Audience planning is an essential exercise for an emerging company’s leadership team that establishes where to focus marketing efforts and ensures that what gets executed achieves the intended business objectives and goals. Audience planning leverages data that is key to understanding how to reach the target audience, engage with customers, and enable direct and indirect sales. In this report, we describe 11 sets of activities and deliverables required for effective audience planning that informs sales plans and execution.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).