Trends Report

Australia And New Zealand Firms Jump-Start Their Journey To Customer Obsession

Learn From Firms That Benchmark Themselves Against Their Peers

September 18th, 2017
Michael Barnes, null
Michael Barnes
With contributors:


Forrester's Customer Obsession Assessment (COA) helps you gauge your customer obsession maturity against that of your peers. This report applies the COA to firms based in Australia and New Zealand (ANZ). CMOs can use this research to understand the habits of firms at different maturity levels and apply the lessons learned to their own efforts to become customer-obsessed.

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This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.