Trends Report

Australian Consumers Are Warming Up To Digital Financial Services Firms

August 19th, 2019
With contributors:
Michael Barnes , Seles Sebastin , Bill Nagel


Disruption in the Australian financial services sector is accelerating. More digital banks and superannuation firms have entered the market in the past year — all aiming to grab market share from the incumbents. Our research indicates that a growing number of Australian consumers will gravitate toward digital startups. Incumbent financial services firms must take this threat seriously. Digital business leaders should read this report to understand who these consumers are and why Australians would consider switching to another financial services provider.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.