Predictions Report

Australian Marketing Predictions For 2010

Marketers Will Shift To Growth Using Data And Digital As Their Guides

January 26th, 2010
With contributors:
Jean-Yves Lugo , David Cooperstein


Many marketers used 2009 to prepare for a recession that did not occur in Australia. In 2010, they will shift their focus from consolidation to growth, emphasizing three key areas: 1) doubling down on efforts to extract better customer intelligence; 2) making interactive marketing a core part of the marketing mix; and 3) growing their investment in the customer experience.

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