Summary
The effects of the COVID-19 pandemic and resulting financial slowdown have been felt differently by B2B companies in different industries. A strong majority of brand and communications leaders believe their company’s COVID-19 pandemic response was guided by their brand’s values and purpose. In most segments, organizations are forecasting increases in program budgets and headcount as well as agency spend.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).