Vision Report

B2B CMOs: Lead, Don’t Follow Your Marketing Organization’s Generative AI Efforts

Take Critical First Steps To Assess Readiness And Prioritize Adoption

Subhendu Pattnaik,
and
Oct 6, 2023  

Summary

Generative AI (genAI) will upend all aspects of B2B marketing. CMOs are seeking to understand the impact, assess organizational readiness, and prioritize initial use cases for adoption. In this report, we explain how B2B CMOs must carefully calibrate the focus for genAI investment and take a decisive leadership role.

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