Best Practice Report

B2B Content Strategy: Core Concepts And Definitions

September 14th, 2021
With contributors:
Lisa Gately , Kathleen Pierce , Christine Polewarczyk , Caroline Robertson

Summary

Successful audience-centric B2B content strategy requires a shared cross-functional understanding of foundational concepts and terminology. Without common knowledge and application of these concepts to campaigns and content, B2B marketers struggle to increase performance and engagement. To drive long-term cross-functional content strategy alignment, enablement, and continuity, organizations should adopt some universal concepts and definitions across all teams that touch content. In this report, we outline a B2B content strategy glossary that provides clarity and a shared understanding to support collaboration.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.