B2B Content Strategy: Core Concepts And Definitions

September 14th, 2021


In this report, we outline a B2B content strategy glossary that provides clarity and a shared understanding to support collaboration.

Want to read the full report?

This research is not available for purchase at this time.

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.