Planning Assumptions Report

B2B Customer Engagement: Planning Assumptions 2022

September 9th, 2021


In this report, we identify five sets of actions practitioners in customer marketing, customer success, customer advocacy, customer insights, and other areas

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Forrester helps business and technology leaders use costumer obsession to accelerate growth. That means empowering you to put the costumer at the center of everything you do: your leadership strategy, and operations. Becoming a costumer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.