B2B Customer Engagement: Planning Assumptions 2022

September 9th, 2021


In this report, we identify five sets of actions practitioners in customer marketing, customer success, customer advocacy, customer insights, and other areas

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.