Essentials Report

B2B CX For Customer Loyalty: A Guide

How B2B Firms Build Enduring Customer Relationships

September 21st, 2022
With contributors:
Rick Parrish , Judy Weader , Sam Karpinski , Harley Manning , Daniel Portillo , Ananya Suresh , Shayna Neuburg


Better customer experience (CX) keeps customers loyal. This guide includes examples of what successful B2B CX programs do to build customer loyalty, including improving onboarding, service, and support journeys and establishing a customer success function.

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