Essentials Report

B2B CX For Customer Loyalty: A Guide

How B2B Firms Build Enduring Customer Relationships

October 8th, 2024
Su Doyle, Senior Analyst
Su Doyle Senior Analyst
With contributors:
Rick Parrish , Emanuella Santos , Shayna Neuburg

Summary

Better customer experience (CX) keeps customers loyal. This guide includes examples of what successful B2B CX programs do to build customer loyalty, including improving onboarding, service, and support journeys and establishing a customer success function.

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