Essentials Report

B2B CX For Long-Term Resilience: A Guide

How B2B Firms Ensure Their Future Prospects

September 21st, 2022
Su Doyle, Senior Analyst
Su Doyle Senior Analyst
With contributors:
Rick Parrish , Judy Weader , Sam Karpinski , Harley Manning , Daniel Portillo , Ananya Suresh , Shayna Neuburg

Summary

A robust customer experience (CX) function builds long-term resilience for B2B firms. This guide includes examples of what successful B2B CX programs do to ensure their firms’ futures, including designing products and services that customers want and creating a customer-focused culture.

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