Essentials Report

B2B CX For Revenue Growth: A Guide

How B2B Firms Drive Competitive Advantage And Accelerate Growth With CX

September 21st, 2022
With contributors:
Rick Parrish , Judy Weader , Sam Karpinski , Harley Manning , Daniel Portillo , Ananya Suresh , Shayna Neuburg


Customer experience (CX) is a growth driver for B2B firms. This guide includes examples of what successful B2B CX programs do to increase revenue, including improving buying journeys, supporting sellers, and creating new market opportunities.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.