Best Practice Report

B2B Market Sizing: Identifying The Total Addressable Market

January 1st, 2018
Robert Munoz, VP, Principal Analyst
Robert Munoz VP, Principal Analyst
With contributors:
Amy Hayes , Barry Vasudevan , Beth Caplow , Barbara Winters , Katie Fabiszak , John Buten , Paul Ferron

Summary

Market sizing is required to understand the breadth and attractiveness of market opportunities and to conduct annual business planning. B2B organizations should clearly identify the market to be sized and use multiple data sources and approaches. By comparing results from a range of approaches and soliciting input from experts, organizations can improve the accuracy of market sizing and growth potential. In this report, we present four steps to effectively size the market for an offering.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.