Best Practice Report

B2B Market Sizing: Identifying The Total Addressable Market

January 1st, 2018


Market sizing is required to understand the breadth and attractiveness of market opportunities and to conduct annual business planning. B2B organizations should clearly identify the market to be sized and use multiple data sources and approaches. By comparing results from a range of approaches and soliciting input from experts, organizations can improve the accuracy of market sizing and growth potential. In this report, we present four steps to effectively size the market for an offering.

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