Trends Report

B2B Marketers And Marketing Event Management Solution Vendors Must Improve The Experience For Remote Attendees At Hybrid Events

March 8th, 2021
Laura Ramos, Vice President, Principal Analyst
Laura Ramos Vice President, Principal Analyst
Meredith Cain, null
Meredith Cain
With contributors:
Caroline Robertson , Jennifer Zhang

Summary

B2B marketers looking to host hybrid events after the pandemic must understand how to engage remote attendees effectively. This research shows how marketers and marketing event management (MEM) solutions vendors can support this need. Engaging in-person and remote attendees equally will challenge marketers and MEM vendors to improve interactivity to differentiate virtual event experiences and make them more valuable to remote attendees. For more insight into the event needs of B2B marketers, read B2B Marketers Expect To Host Hybrid Events Even After The Pandemic, B2B Marketers Must Deliver Engaging Content Before, During, And After Hybrid Events, and the Forrester Wave™ evaluation of marketing event management solutions vendors — and schedule an inquiry for further advice.

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