B2B Marketers In Asia Pacific Face Data Challenges In 2023

June 27th, 2023

Mavis Liew Executive Partner and Principal Analyst

With contributors:

Matthew Selheimer , Dane Anderson , Melvin Tan , Bill Nagel

Forrester’s Marketing Survey, 2023, shows that similar percentages of B2B marketing decision-makers in Asia Pacific, North America, and Europe cite data quality and data accessibility as major obstacles to achieving their goals. The recent explosion of data types and volumes makes it difficult to create a comprehensive view of marketing data, and privacy laws like GDPR limit the types and amounts of data that marketers can store and use. Addressing these challenges requires investments in data infrastructure, a sound data strategy process and governance, and data management skills and expertise. This is a snapshot of Forrester’s data on B2B marketing challenges around the world.

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