B2B Marketers Must Deliver Engaging Content Before, During, And After Hybrid Events

B2B marketers looking to host hybrid events after the pandemic must understand how to use high-quality content to engage buyers before, during, and after events. This research shows them how. For B2B marketing and event teams, 2020 delivered a crash course in hosting virtual events. As social distancing rules relax, marketers will shift to hybrid models that incorporate the most successful elements of virtual but get back to using events to build relationships with customers. For more insight into the event needs of B2B marketers, read B2B Marketers Expect To Host Hybrid Events Even After The Pandemic, B2B Marketers And Marketing Event Management Solution Vendors Must Improve The Experience For Remote Attendees At Hybrid Events, and the Forrester Wave™ evaluation of marketing event management solutions vendors — and schedule an inquiry for further advice.