Data Overview Report

B2B Marketing Challenges And Priorities For 2023

Leaders Plan To Focus On New Markets And Customers To Drive Growth

October 20th, 2023
Matthew Selheimer, VP, Research Director
Matthew Selheimer VP, Research Director
With contributors:
Srividya Sridharan , Nicole Bouchie , Kate Pierpont

B2B organizations continue to navigate through turbulent times. Forrester’s Marketing Survey, 2023 reveals that B2B marketing progress is stymied by a lack of clarity and/or alignment on business goals and objectives as well as challenges with data quality. B2B marketing decision-makers are prioritizing revenue through the partner ecosystem/channel and addressing changing buyer behaviors in 2023. They plan to drive growth primarily through new markets and customers. This data overview provides insights on B2B marketing challenges, priorities, and growth strategies for 2023.

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