Template

B2B Marketing Team Charter Template

CMOs: Align Your Team, Enhance Collaboration, And Drive Performance

August 23rd, 2024
Rani Salehi, Principal Analyst
Rani Salehi Principal Analyst
With contributors:
Matthew Selheimer , Nicole Bouchie , Christine Turley

Summary

Effective marketing team charters are essential for organizational success. By clarifying team roles, responsibilities, and objectives, charters enhance collaboration, minimize redundancies, and communicate team value. This report provides a template for creating impactful team charters. As organizations evolve, team charters should be updated to reflect changes in roles, responsibilities, and organizational structure. By establishing clear expectations and guidelines, team charters contribute to a strong marketing foundation.

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