B2B Revenue Technology Use Case Template

July 31st, 2024

With contributors:

Cristina De Martini , Emily Wen , Ellen Lind

Summary

Outcome-focused use cases are an essential component of gaining support for new revenue technology investments. They ensure technology requests align with strategic business goals, with each acquired solution making a direct, measurable contribution to key objectives. B2B go-to-market leaders and teams can use this template as a guide for creating outcome-focused use cases as part of the process of gaining buy-in for revenue technology requests.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.