Template

B2B2C CX Outcome-To-Action Templates

Plan CX Actions That Increase Revenue, Reduce Cost, And Improve Resilience

September 12th, 2022
Su Doyle, Senior Analyst
Su Doyle Senior Analyst
Sam Karpinski, null
Sam Karpinski
With contributors:
Maxie Schmidt , Judy Weader , Harley Manning , Ananya Suresh , Shayna Neuburg

Summary

B2B2C professionals who focus on their companies’ customer experience (CX) and intermediaries experience (IX) must align their activities to high-level business outcomes. This tool helps those leaders ideate and communicate how CX and IX actions have an impact on the key revenue, cost, and resilience outcome metrics in their organization.

Want to read the full report?

Contact us to become a client

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.