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B2B2C CX Outcome-To-Action Templates

Plan CX Actions That Increase Revenue, Reduce Cost, And Improve Resilience

September 12th, 2022
With contributors:
Maxie Schmidt-Subramanian , Judy Weader , Harley Manning , Ananya Suresh , Shayna Neuburg

Summary

B2B2C professionals who focus on their companies’ customer experience (CX) and partner experience (PX) must align their activities to high-level business outcomes. This tool helps those leaders ideate and communicate how CX and PX actions have an impact on the key revenue, cost, and resilience outcome metrics in their organization.

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