Summary
Our clients want to benchmark their B2C commerce software selection and adoption decisions against those of their peers. Forrester’s Software 1 Survey, 2023, asked software decision-makers from around the world detailed questions about their overall B2C commerce strategy. In this data-driven report, we highlight tech adoption, budgets, and the trend toward software-as-a-service (SaaS) models for B2C commerce solutions. Digital leaders can use this report to understand the current state and trajectory of the B2C commerce software market.
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