B2C Marketers In Japan Consider Social Media Advertising To Be An Effective Paid Marketing Tactic

Forrester’s 2022 data shows that B2C marketing decision-makers in Japan consider social media advertising to be one of the most effective tactics for paid marketing to consumers throughout the customer lifecycle, primarily in the Discover (48%) and Engage (43%) phases. Influencer marketing is most effective in the Use phase (30%); sponsorships tend to be most effective in the Buy (33%) and Engage (28%) phases. This report provides a snapshot of Forrester’s data on the effectiveness of paid marketing tactics in Japan. B2C marketing decision-makers can use these insights to guide their engagement tactics at each phase of the customer lifecycle and optimize their paid marketing mix.