B2C Marketers Prioritize Collaboration And Data In Their 2023 Tech Investments

Facing volatile economic conditions and data deprecation, brands are updating their marketing technologies investments. Forrester’s Q3 B2C Marketing CMO Pulse Survey, 2022 shows that 37% of US B2C marketing leaders said marketing resource management and collaboration is among their top three most impactful investments for martech spend over the next 12 months, and 34% said performance measurement is. In addition, 33% of B2C marketing leaders think advertising technology investments will be most impactful, while 29% expect customer data platforms will be. This is a snapshot of Forrester’s data on US B2C marketers’ tech investment priorities.