Best Practice Report

Balance Campaign Tactics Between Buying Group And Persona Needs Efficiently

July 6th, 2023
Paul Ferron, VP, Research Director
Paul Ferron VP, Research Director
David Parry, null
David Parry
With contributors:
Laura Koetzle , Barry Vasudevan , Jenna Santos , Julia Swerdlow , Helen Gilroy-Powell , Demi Starks

Summary

It’s a challenge for most B2B marketing organizations to design and deliver campaign programs and tactics that meet every individual buying group member’s needs. Marketing leaders can design campaigns with a data-driven approach that aligns available resources with business objectives. This report explains how to use Forrester’s Buyers’ Journey Survey data to design campaigns with the optimal level of audience-centricity.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.