Trends Report

Banking On Millennials: It's Not All About Mobile

February 16th, 2017
Gina Fleming, null
Gina Fleming
With contributors:
Peter Wannemacher , Benjamin Ensor , Cody White , Mike Chirokas


To win the hearts and minds of US Millennials, banks need to gain a deeper understanding of their financial needs and behaviors. In some ways, this generation is the same as older generations were at their age. But in many ways, Millennials are unique. Digital leaders must think beyond the mobile experience if they want to attract and retain Millennial customers.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.