Trends Report

Banks: Infuse Behavioral Science Into Financial Experience Design To Support Customers

May 29th, 2020


Digital business professionals at banks should account for human psychology when designing their financial experiences to encourage the financial well-being of their customers; recent examples show you how. Fintechs Dreams, Qapital, and Starling Bank help customers stick to their savings goals by offering tools and experiences that are based on what motivates them. Ally Bank leverage customers’ inertia bias and helps them build savings by automating savings tasks. Fifth Third Bank and EarnUp help customers better manage their debt.

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