As economic headwinds increase, we receive more inquiries about enterprise architecture (EA). Enterprise architecture is essential for rationalizing portfolios, reducing technical debt, and increasing organizational agility but too often struggles to show results. EA teams are prominent organizationally and must be exemplary in their commitment to delivering value. They must be agile and collaborative while demonstrating the highest levels of integrity and pragmatic professional excellence. To drive these behaviors, EA leaders must explicitly articulate and reinforce a clear set of foundational priorities with their staff and in their organizational relationships to retain widespread support and relevance.