Summary
Clear business goals lie at the heart of good strategy. Unfortunately, many organizations have aspirational goals that make strategic planning difficult at best, and they lack the mechanism to translate aspirations into strategies. This report provides guidelines for your team to work with business partners in agreeing on specific, measurable, attainable, relevant, and time-bound goals that lend themselves to effective strategic planning. The report also introduces business capability maps as the framework for business-driven discussions around strategy choices.
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