Trends Report

Begin Digital Transformation With A Technology Foundation For Revenue, Agility, And Customer Engagement

September 9th, 2019

Summary

Technology should be a source of revenue, agility, and engagement, not a cost center. Lay foundations for flexible and extensible technology that engages customers. Focus major investments on four technologies to establish your digital business. Use the customer lifecycle to guide technology investments.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.