Summary
With users consuming more online video than ever, marketers are set to spend more than $1 billion on online video advertising in 2010. We watched nearly 50 hours of video on 87 Web sites to learn more about how publishers and marketers are deploying in-video advertising — and found that 85% of US Web sites now accept in-stream video ads. However, not all in-stream ad inventory is equal. Marketers must consider not just the quality of a site's content but also whether the site offers companion ads and limits ad clutter. Marketers should also use multiple short creative executions and employ video sponsorships to cut through clutter.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).