Trends Report

Best Practices For Measuring Innovation Outcomes And Processes

A Comprehensive Yet Concise Set Of Metrics Ensures End-To-End Coverage Of Your Innovation Efforts

March 19th, 2021
Bernhard Schaffrik, Principal Analyst
Bernhard Schaffrik Principal Analyst
With contributors:
Pascal Matzke , Bobby Cameron , Elitsa Kortenska

Summary

Most mature companies struggle to retain and win customers when competing with startups or pure digital players that focus solely on innovation and market disruption. Innovation leaders at traditional firms must make innovation a top priority by connecting rising customer expectations to their company's capability for sustainable innovation. This report summarizes the best practices for measuring innovation outcomes. It provides CIOs with specific ready-to-use metrics to kick-start innovation processes, manage outcomes, and align them with customer needs.

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