Summary
Good user experience (UX) drives revenue through increased conversion, ongoing loyalty, and deepened trust, as Forrester's research has proven. So what can retailers learn from leading US retail sites? We set out to get some answers by applying Forrester's newly revamped digital user experience review methodology to 12 retailers from our US Customer Experience Index, 2016. This report outlines our findings: best practices for CX pros to help turn more online shoppers into customers and advocates.
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