Summary
Rebranding requires careful planning and clear communication to employees, partners, customers, consumers and influencers. Ensure that adequate budget and resources are allocated to support the rebranding rollout. A brand reveal event should be promoted in multiple channels, including social media.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).