Best Practices For Website Redesigns

January 1st, 2018

Summary

It often seems that everyone within B2B organizations has an opinion about the corporate website, and every user believes they’re an expert — because they are all web users. This combination of interest and perceived expertise across stakeholders makes it challenging to manage websites and, in particular, conduct website redesigns. In this report, we identify four areas where issues are likely to arise during a site redesign project and describe best practices to enable the redesign project team to address the most common issues.

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