Best Practice Report

Best Practices For Website Redesigns

January 1st, 2018


It often seems that everyone within B2B organizations has an opinion about the corporate website, and every user believes they’re an expert — because they are all web users. This combination of interest and perceived expertise across stakeholders makes it challenging to manage websites and, in particular, conduct website redesigns. In this report, we identify four areas where issues are likely to arise during a site redesign project and describe best practices to enable the redesign project team to address the most common issues.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.