Trends Report

Best Practices: Multichannel Strategies In Financial Services

Be Strategic, Be Tactical, And Be Fast — The Multichannel Organization Revisited

June 28th, 2011
With contributors:
George Lawrie , Mike Gilpin , Sander Rose

Summary

Application development and delivery teams tasked with delivering rich and broad multichannel solutions are painfully aware that they will always be forced to set a course that balances rapid delivery of solutions for one or more business units with design of more strategic, more enterprisewide, more mature cross-channel solutions. Forrester talked with a group of multichannel executives and managers in banks and identified a number of best practices application delivery leaders can apply to ease navigation through these turbulent waters. These best practices are also relevant to many other large enterprises in different industries.

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