Trends Report

Best Practices Of IT Management Software Vendor Positioning

Positioning Is Influenced By The Web Site But Extends Through Social Media

February 18th, 2010
With contributors:
Miroslaw Lisserman , Thomas Mendel, Ph.D.


Two years after Forrester first published it, our vendor positioning review (VPR) methodology has become a proven strategy tool; Forrester analysts have applied it in multiple advisory engagements, and marketing professionals actively leverage it as a self-assessment tool. Multiple reports have been published highlighting VPR best practices in several hardware, software, and services categories including IT management software (ITMS). The VPR reflects mainly the tonality and design of a vendor's Web site. In this time of emerging social media, it is time to extend the VPR methodology to cater for these possibilities as well. To close the chapter on the vendor positioning review for IT management software, Forrester has highlighted current best practices for each VPR category for Q4 2009.

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