Trends Report

Better Content Insights From Better Dashboards

Build Or Adopt Better Tools To Ensure Content Performance Is Informed By Business Outcomes

December 8th, 2016
RS
Ryan Skinner
With contributors:
Melissa Parrish , Kasia Madej , Laura Glazer

Summary

Creating relevant content that helps customers and generates results for the business is hard. Those who commission, create, manage, and distribute content need to be able to see, quickly, what content is working, where, and why. Dashboards can provide this visibility, but B2C marketers are hindered by disparate data, systems, and teams. This report provides guidance for marketers to create better and more useful dashboards that give instant insights to content development and performance.

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