Trends Report

Beyond Agility — Adaptive Enterprises Hold The Winning Hand

Adaptive Enterprises Win At Customer Obsession, Growing Three Times Their Industries' Averages

May 7th, 2019
Brian Hopkins, VP, Emerging Tech Portfolio
Brian Hopkins VP, Emerging Tech Portfolio
Bobby Cameron, Vice President, Principal Analyst
Bobby Cameron Vice President, Principal Analyst
With contributors:
Matthew Guarini , Keith Johnston , Pascal Matzke , James McQuivey, PhD , J. P. Gownder , James Staten , Patrick Carroll

Summary

Agile delivery and digital business no longer drive the competitive advantage they once did, making it difficult for firms to continue delivering on customer obsession. Symbiotic loops between technologies and people are forcing market changes at a pace most firms can't match with digital's reactive responses and agile's iterative delivery. CIOs and technology leaders should read this report to understand how adaptive enterprises establish market leadership by proactively reconfiguring their underlying business concepts — like core mission, value proposition, core competencies, markets, and end customers.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.