Summary
As technology continues to become ever more embedded in business, business-oriented technology management executives seek multiple ways to synchronize the work of their organization with what the firm needs and expects. This business technology (BT) synchronization mandates balancing enterprise focus, brokering a network of supply, and playing a change agent role. Forrester's recent executive interviews provide examples for those aspiring to move beyond the uphill battle of IT-business alignment. For those firms with the highest expectations about the role of technology, BT synchronization offers technology management executives a path to becoming Partner Player CIOs.
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