Big Data Needs More Than Just Big Storage

Despite the hype, big data is a reality for organizations today. Data, in any form, has been on a path of explosive growth, and the reality of zettabytes lies in the near future. This data — which now comes in many different formats, from a variety of sources, and in extremely high volumes — is suddenly becoming more valuable as analytics become more granular and businesses look to use data to better analyze their customer base and create more targeted offerings. The traditional scale-up approach of buying more storage hardware won't meet the business' big data demands. The data growth explosion is not slowing down, and your sales and marketing business units will want to leverage as much data as possible. This report will help you understand what's driving big data, what kind of storage infrastructure you need to support it, and what steps you must take now to change the underlying architecture. Done right, I&O teams can remove the manual tasks involved in separately managing both a storage environment and analytics solutions, yielding better, more effective real-time results.