Summary
User-generated content (UGC) is related to the content users search for — it's link-rich, which makes it very search-engine friendly. Marketers can leverage UGC to improve organic search results by using product reviews, social networks, blogs, discussion boards, video sites, and wikis to increase their site content, inbound, and outbound links. To start using UGC to aid search efforts, set a budget, apply existing search engine optimization (SEO) best practices, and preempt duplicate content.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).